ARENA WORLD CHAMPIONSHIP - CIRCUIT TRAILER
BLIZZARD ENTERTAINMENT
“When Blizzard asked me to create the Arena World Championship trailer, I knew that I had to take a closer look at each players story to leverage that personality-driven content frequently delivers a more profound interest in the Esport world, building a long-lasting engagement.”
The Analysis
When looking at an NFL game, you see players on the field with helmets on, and maybe hear from two of them in the post-game interview. Whereas, in esports, you have all the guys right in front of you on stage. In addition to that, they also all stream online, where they're just interacting with the fans constantly. So their stories are way more present, and storylines are super important. The logical thing to do is the only sensible one: a storyline piece.
The Creative Process
Creatively, I started with finding a high rhythmic song that would be suitable for a Marvel-style intro. I want to portray the players as true heroes, with gaming-skill that is almost unheard of. The goal ultimately is to excite the viewers. They are about to watch the absolute best players in the world compete with each other, which has to be known and shown. My goal is simple, excited them, move them and pull the heartstrings of the audience..